Brochures, sell sheets, postcards, etc.
To create a cohesive look and feel that resinates with customers and triggers recognition at a glance, design your brochures, sell sheets, spec sheets, postcards, emails, digital presentations and other marketing collateral along with your website in a similar, eye-catching theme.
Mini Case Study
Happy Valley Soup Company
An already successful gourmet dry soup mix company in Spring Mills, Pennsylvania (near State College) decided to add the grocery store market to their portfolio. But their country themed packaging of their Cooke Tavern Soups brand couldn’t compete on the crowded shelves. With a new name, Happy Valley Soup Company, a modern eye-catching packaging design was created for the grocery store shelves – one that enabled the soup to physically stand on it’s own. To promote the new brand, a sell sheet and spec sheets were designed for physical and digital delivery. These were handed out in a newly designed 10×10 tradeshow booth that reutilized and expanded upon these modern design elements. Follow-up emails, social media posts, and PowerPoint presentations followed the theme and helped close deals. In addition, a POP display was added to the merchandising options that shared the branded design.
You can see examples of the Happy Valley Soup Company design theme throughout this site.
Mini Case Study
Churchmen’s Machine Company
When Churchmen’s Machine Company in Wilmington, Delaware outgrew their facility, their move across the state border into Maryland required an announcement. In their 60 years of operation, word-of-mouth touting their excellent service built their business. Eventually a simple brochure and website listing services were added. There objective was to ease the transition and address any concerns their current customers might have with the move. We decided on an email and post card mailing campaign, which introduced mass email product that where they could continue communications as needed using a template designed by Freewheel Creative. Instead of simply updating the current, dated website, the site was redesigned on a modern platform utilizing some of the existing elements where it made sense. View the website.
Once the move is complete, we’ll implement a campaign to introduce them to their new community and expand thier reach.
CONTENT AND COMMUNICATION
Having worked in the software industry, I learned that it isn’t always easy to pinpoint your target buyer. Sometimes it was the IT team leading the charge, other times it was a department head who desperately needed to solve the issue. So it was imperative to create content that was sophisticated enough to differentiate technology nuances between products for CIOs, yet communicate benefits to the end-user in language they can understand.
At Freewheel Creative, you’ll not only get a beautifully designed piece, it will be created with content in mind. Whether your team provides the content or Freewheel is asked to create it, we’ll work collaboratively to design something the speaks to your products, services and customer.
I look forward to speaking with you about your project.