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Projects and Tips for Success

DocFinity Website Design

DocFinity Website Design

One of the largest and most extensive websites I had the privilege to work on was with my previous employer, DocFinity. With 11 products, professional services, a training program, and four major industries served, the project grew to 72 pages with an articles and...

5 Reasons to Focus on Marketing During the Pandemic

5 Reasons to Focus on Marketing During the Pandemic

The COVID-19 Pandemic brought a lot of changes to our business lives and has forced us to look at our business models. As we shift priorities, it’s important to include marketing in your plans. This article focuses on five good reasons to focus on marketing as you find your new normal.

A Logo that Lends Itself to Location: Hidden Lake Lodge

A Logo that Lends Itself to Location: Hidden Lake Lodge

    I met Marty King through a Penns Valley Pedals and Pints buddy.  Also an avid rider, Marty enjoys the outdoors and is preparing for future retirement with a view by renovating of his parent's New York Finger Lakes region home near Keuka Lake. They have a...

The 2020 Rothrock GRIT Gravel Grinder Race Gets Branded

The 2020 Rothrock GRIT Gravel Grinder Race Gets Branded

It’s probably no surprise to many of you that biking is one of my favorite activities...it’s referenced in my company name for goodness sake. So, when I get the opportunity to work with clients in the biking industry, I get super gitty. That’s exactly how I felt the...

Designing an Online Fundraising Site

Designing an Online Fundraising Site

    I love a good challenge and when client Happy Valley Soup Company presented one, I was excited to think it through and take it on.  Fundraising Fundamentals The parent company, Cooke Tavern Soups already had a fundraising program for groups to sell soups...

From Wix to WordPress: Shealer Makes a Move

From Wix to WordPress: Shealer Makes a Move

    I had the joy of working with Rae Stefaniak, Owner of Shealer - offering wellness services like massage, meditation, life coaching and more - to take her ownership of her website and redesign it to better reflect her business and her services. After...

When Creativity Strikes: A Cycling Jersey Design

When Creativity Strikes: A Cycling Jersey Design

    Designing this cycling jersey is among my favorite projects. No one asked me to do it - creativity just struck! And after spending a couple weeks scribbling on paper, drawing in Illustrator, and seeking feedback from my now husband, Jim, I revealed it to...

What’s wrong with being the little guy?

What’s wrong with being the little guy?

    At a kids basketball game this week, I was amazed at the height of some 12 year olds. I thought, those kids have every advantage. I quickly learned that the ones only shoulder high to their counterparts had their own advantages. They moved faster to get...

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EMAIL: erica@freewheelcreative.com
PHONE: 814-440-3324

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