One of the largest and most extensive websites I had the privilege to work on was with my previous employer, DocFinity. With 11 products, professional services, a training program, and four major industries served, the project grew to 72 pages with an articles and...

The COVID-19 Pandemic brought a lot of changes to our business lives and has forced us to look at our business models. As we shift priorities, it’s important to include marketing in your plans. This article focuses on five good reasons to focus on marketing as you find your new normal.

    I met Marty King through a Penns Valley Pedals and Pints buddy.  Also an avid rider, Marty enjoys the outdoors and is preparing for future retirement with a view by renovating of his parent's New York Finger Lakes region home near Keuka Lake. They have a...

It’s probably no surprise to many of you that biking is one of my favorite activities...it’s referenced in my company name for goodness sake. So, when I get the opportunity to work with clients in the biking industry, I get super gitty. That’s exactly how I felt the...

    Designing this cycling jersey is among my favorite projects. No one asked me to do it - creativity just struck! And after spending a couple weeks scribbling on paper, drawing in Illustrator, and seeking feedback from my now husband, Jim, I revealed it to...