DocFinity Website Design

DocFinity Website Design

DocFinity Website Design One of the largest and most extensive websites I had the privilege to work on was with my previous employer, DocFinity. With 11 products, professional services, a training program, and four major industries served, the project grew to 72 pages...
5 Reasons to Focus on Marketing During the Pandemic

5 Reasons to Focus on Marketing During the Pandemic

5 Reasons to Focus on Marketing During the Pandemic The COVID-19 Pandemic brought a lot of changes and uncertainty to our business lives. It also forced us to look at how we’re doing business and where. After a few weeks of shifting priorities and finding new ways to...
A Logo that Lends Itself to Location: Hidden Lake Lodge

A Logo that Lends Itself to Location: Hidden Lake Lodge

A Logo that Lends Itself to Location: Hidden Lake Lodge I met Marty King, owner of Hidden Lake Lodge, through a Penns Valley Pedals and Pints buddy.  Also an avid rider, Marty enjoys the outdoors and is preparing for future retirement with a view by renovating of his...
The 2020 Rothrock GRIT Gravel Grinder Race Gets Branded

The 2020 Rothrock GRIT Gravel Grinder Race Gets Branded

The 2020 Rothrock GRIT Gravel Grinder Race Gets Branded It’s probably no surprise to many of you that biking is one of my favorite activities…it’s referenced in my company name for goodness sake. So, when I get the opportunity to work with clients in the biking...
Designing an Online Fundraising Website

Designing an Online Fundraising Website

Designing an Online Fundraising Website I love a good challenge and when client Happy Valley Soup Company presented one for a online fundraising website, I was excited to think it through and take it on.    Fundraising Fundamentals The parent company, Cooke...
From Wix to WordPress: Shealer Makes a Move

From Wix to WordPress: Shealer Makes a Move

From Wix to WordPress: Shealer Makes a Move I had the joy of working with Rae Stefaniak, Owner of Shealer Alchemy for Women – offering wellness services like massage, meditation, life coaching and more – to take her ownership of her website and redesign it...
When Creativity Strikes: PVPP Cycling Jersey Design

When Creativity Strikes: PVPP Cycling Jersey Design

When Creativity Strikes: PVPP Cycling Jersey Design Designing this cycling jersey is among my favorite projects. No one asked me to do it – creativity just struck! And after spending a couple weeks scribbling on paper, drawing in Illustrator, and seeking...
What’s wrong with being the little guy?

What’s wrong with being the little guy?

What’s wrong with being the little guy? At a kids basketball game this week, I was amazed at the height of some 12 year olds. I thought, those kids have every advantage. I quickly learned that the ones only shoulder high to their counterparts had their own...
PERCEPTION: Refine your story to improve your bottom line.

PERCEPTION: Refine your story to improve your bottom line.

PERCEPTION: Refine your story to improve your bottom line. For Vacation Rental: Brush Mountain Lodge – A luxurious three-story timber lodge perched on a mountaintop with five private suites, chefs kitchen, three wood-burning fireplaces, and stunning five-mile...