Freewheel Creative Launches Penns Valley Pedals and Pints Website

by Sep 8, 2020Websites

Penns Valley Pedals and Pints

Penns Valley Pedals and Pints is an amazing club that simply spreads joy in our little corner of the world. I know, because I’m a member. The group isn’t about how fast you can ride or who is in the lead, it’s rooted in community. They welcome riders at all levels from all around Central Pennsylvania raising money for local charities during each Wednesday evening ride.

A Special Club Deserves a Special Website

I had been promising Roy Rupert a website for over a year – somewhere he could post the weekly ride and other information. But the more I thought about it, it needed to be more than that. The website needed to evoke community, cycling, and joy. And it needed to bring attention to the hard work Roy and his brother Mark put into it each week.  

The Project

This was a unique project in that I really didn’t have much direction from Roy – he just told me to do whatever I wanted. So it grew as I thought of more and more great aspects of the club. It’s now a place that he can take Club Jersey orders, post the weekly route, and convey information to entice new riders to join and communicate important messages – like the cancellation of the 2020 season to keep the group coordinators and riders safe. 

Penns valley pedals and pints ‘Look and feel’

This wasn’t my first project working with Penns Valley Pedals and Pints. A few years back, I was inspired to design a cycling jersey for the group after an amazing summer of Wednesday evening rides. We went with bright blues, greens and oranges to bring in the colors of those sunset rides. So, I started with those accent colors. 


Penns Valley Pedals and Pints Jersey
Elk Creek Beer

As much as the group is centered around biking, for many, it’s all about the reward…the pint! Elk Creek Cafe + Aleworks is each ride’s final destination. Riders start and end their route in the lot adjacent to the establishment. And they’re a huge suppporter. For a $3 donation at the start of the ride, Elk Creek Cafe offers a free beer token. So, I also need to make sure that the goal was well represented – cheers to completing the route with friends old and new.

Elk Creek Beer

But more than anything, this group is for the community. It all started with Roy wanting to share in the beauty of The Valley with friends…and raise money for a good causes while doing it. And they have! The group has raised around $10,000 over the last 5 years distributed to several local groups.

Roy is proud of the impact it’s had on our community.What started as a few pub friends and aquaintences quickly grew within the community and then began reaching throughout Central Pennsylvania. He’s loves that it’s brought people together and enjoys seeing riders from different towns meet up in the pub in the off season – people who would otherwise not know each other.

The club also takes the opportunity to lift people up. When members reach cycling goals, raise money on their own for charity, or make contributions to science that relate to the club, he supports them by making announcements to the club community.

I wanted to be sure that anyone new to the club would understand how special this community was by including all of these aspects in the design and written content.

a design that encompasses it all

It was a great feeling to design this site for Roy and the Penns Valley Pedals and Pints community of riders. I worked to perfect it so that the design truly encompassed what the group stands for.

Functionality wise, it includes a store for jersey orders and a blog for posting weekly rides. It also includes a podcast recording from Roy’s interview with WSOV discussing how the group supports the community and differs from other cycling clubs.

It’s my pleasure to host and maintain the site, as well as help Roy post new information anytime needed. 

Penns Valley Pedals and Pints Community Page

Find out more about Pedals and Pints

If you’re interested in learning more about Penns Valley Pedals & Pints, visit their website. Though the 2020 season has been cancelled, they’re looking forward to welcoming friends old and new to ride in 2021.

If you have a project you’d like to discuss with Freewheel Creative, reach out.